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A hip-hop mogul is hatching a plan to usher in his own new brand of blinged-out bodegas.
Russell Simmons is teaming with a Clinton Hill entrepreneur, cooking up an ambitious recipe to gentrify the city’s food deserts and sampling some ingredients from Trader Joe’s formula for success.
The Def Jam co-founder is working with Hajj Hasaun Muhammad, aiming to feed New Yorkers who live in areas that are void of healthy eats.
They hope to open a Brooklyn-based food factory and a chain of grocery stores to sell their products. The stores would be opened in Brownsville, Central Harlem and other neighborhoods.
“We want cool, fun vegetarian stuff,” said Simmons, 55, a devout yoga practitioner who has been pushing a Zen lifestyle to the rap world for more than decade. “It’s an alternative to eating poison.”
Starting Wednesday, Simmons’ news website GlobalGrind.Com will link to a crowdfunding campaign on Indiegogo.com overseen by Muhammad, who pitched the idea — dubbed #QualityACCESS — to the veteran entertainer.